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SAS announced last year (read more here) that they would bring the European Business Class back this year, and they have now confirmed that this will take place on October 1, 2025.
The European Business Class may sound fancy, but it is essentially, with most airlines, the economy class seat, with the middle seat blocked and some F&B and airport priority benefits thrown in.
You can access SAS here.
SAS removed business class on its mostly European short and medium haul routes in 2013 and introduced SAS Plus, which it has marketed as a Premium Economy product.
The SAS Plus product is pretty much what most European airlines offer in business, such as an extra luggage allowance, airport priority services, and some F&B offerings, except that it doesn’t guarantee a blocked middle seat.
My SAS Plus Experience In December 2025:
Previous SAS Plus F&B Offerings:
SAS’ Announcement:
SAS reintroduces European Business Class starting October 1
Scandinavian Airlines is announcing a new European Business Class, responding to increasing customer demand for premium service. This new offering ensures a clear and recognizable Business Class product, providing an elevated experience tailored to customers seeking comfort, flexibility, and a higher level of service.
SAS’ new European Business Class strengthens the airline’s competitive position and enhances the customer journey. It aims to attract even more regional and international premium travelers, reinforcing SAS’ position in the premium segment. The launch supports SAS’ long-term strategy and strengthens Copenhagen’s role as a global hub for Scandinavian and European connectivity, while also simplifying connections and offering a more cohesive experience for passengers traveling across multiple alliance airlines.
“Many of our comfort- and quality-focused travelers expect a clearly defined European Business Class that aligns with international standards,” says Paul Verhagen, Chief Commercial Officer at SAS. “While SAS Plus has provided an upgraded experience, it has lacked the recognition and clarity that travelers seek. With the reintroduction of European Business Class, we are ensuring that SAS offers the premium experience of a top European airline.”
Business Class will be offered on all international European flights, including those within Scandinavia, with sales beginning on May 6.
Passengers can look forward to:
- Enhanced dining experience: A new Food & Beverage concept with a more premium and flexible dining experience including reusable premium tableware catering to the diverse needs of SAS Business Class travelers.
- Dedicated cabin: A section in the front of the aircraft for Business Class travelers, separated with a curtain and overhead divider.
- Blocked middle seats: Ensuring more space and privacy.
- Priority treatment on the ground: Priority check-in, boarding and access to more lounges, ensuring a seamless premium travel experience from start to finish.
SAS’ new food offering cuts food waste, boosts local sourcing, and replaces plastic with compostable materials—highlighted by the shift to reusable porcelain tableware.
European Business Class Products:
KLM
KLM, where the SAS CEO started his airline career, offers prison/nursing home-style food boxes in the European “business” class.
KLM Calls Prison Style Food “Luxury Meals”
Air France
Air France’s presentation is better, but there is not much difference in food quality.
Finnair
Finnair has a somewhat decent presentation on its European business. Above is the fruit plate that you can preorder.
Conclusion
It makes much sense to bring the Business Class back on European routes, as it makes it easier to sell long-haul business and better aligns them with Air France and KLM (which has the option to take over the majority of the airline in a couple of years).
However, the European Business is practically identical to the SAS Plus that the airline already has, except that the middle seat will be blocked from October 1st.
There is probably a better F&B offering for those in business, but not necessarily much better than today but on porcelain.
KLM’s “prison” boxes, which are served on European business, are a complete letdown. I hope SAS’s offering will align more with Air France’s.